Search engine optimization (SEO) is the method of improving your website’s ranking on Search Engines like Google, Yahoo, and Bing.

SEO is a marketing practice that uses keyword research to help businesses establish a credible online image. In other words, focusing on important search engine ranking factors helps to bring your website to the first page of search results. Raising brand awareness, and increasing online visibility. Visibility allows you to capture more consumers.

As consumers recognize a brand, that brand earns trust and appears more relevant to search engines. Search engine results are a direct correlation with a website’s usability and relevancy measured by hundreds of ranking factors used to provide the best results for every search term.

An active SEO strategy will make sure you are the best answer to what a consumer is asking the search engine. Helping to bring in more relevant traffic, improve bounce rates, and increase the potential for customer conversions.