Why Local SEO is Important

Posted on
January 15, 2019
In category
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As a business, you need to understand how important SEO can be. If you don’t, then you need to either hire someone who does or learn fast. You are not going to get very far in today's market if you are not using SEO in your business. If you have heard of local SEO, you might be wondering how this is different from other types, and this is a good question. So, let’s look at what local SEO is and why it is going to be important for your business.

What Is Local SEO?

Local SEO is a variation of the standard SEO that you may have already heard of. This form focuses on your businesses visibility based on a location search. If you take part in local SEO, you are going to be ensuring that your business is found online when someone searches for the location that you are in. Quite simply, if someone is searching for a business in your area that provides the services that you offer, local SEO will ensure that you are found by the searcher.

Local SEO will recognize certain words in the phrase searched, but will also look for things like geo qualifiers. This will include information such as zip codes, states, city’s and so on. Also, if someone types in ‘X businesses near me’, local SEO will be able to ensure that your business comes up high in the SERPs. Google does this by using the location of the searcher, and showing all the businesses that offer the service in that area. 

Why Is It Important?

After reading that, you might be wondering why you would need something like this for your business. The short answer is that if your business provides service locally, it is going to help increase your leads. This is why you need to ensure that your business has local SEO, to provide traffic to your website, and in turn customers to your door.

This is also going to be important if you are a small business that only operates out of one location. Without local SEO, you might find that your business is not thriving in the way you would hope it would. You will also find that most people have their phones set so that it searches the local businesses rather than anywhere else. If your business does not appear on this page, they are not going to find you.

Forbes released some figures that said out of the people who have their phones set to search locally, 59% went to visit the business that they found. You don’t want to be missing out on that much business, so local SEO is going to be the way to go.

Quite simply, local SEO is going to be important to gain you, new customers. Without this, you are not going to be able to expand your client base, and you could miss out on a lot of business.

We hope that you have found this article on why local SEO is important helpful and will consider using this if you don’t already.

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